What We Build During Your AI Visibility Kickoff (and Why It Works)

You’re about to get an AI Visibility Agent. Here’s how we build it—and why it works.

What Happens in Your Kickoff Session?

We co-build a high-leverage content layer that helps you:

  • Get mentioned in AI search tools (like ChatGPT)
  • Convert better with smart, persuasive content
  • Avoid being filtered out or hallucinated by AI

5 Core Layers We Build with You:

  1. Your Brand Capsule
    We’ll distill your tone, positioning, and unique voice so your agent speaks as you—not generic advice.
  2. Search-Ready Content
    We create authoritative FAQs, decision guides, and helpful answers AI tools can actually surface.
  3. Funnel-Aware Hooks
    Not every client is “ready to buy.” We build content for cold, curious, and committed stages of your funnel.
  4. Context + Proof
    We weave in credibility cues—so when a client finds you, they trust you.
  5. Tech Setup
    We quietly handle things like internal links, page targeting, and AI-friendly formatting. No stress on your side.

Why This Works

The internet is shifting from “search and scroll” to “ask and answer.”
Our job is to make sure that when your dream clients ask, AI tools confidently answer: “[Your Brand] can help. Here’s why.”

By Jax Baker
October 27, 2025

About Jacquie (“Jax”) Baker

Jax is the founder of Probably Genius, an AI visibility firm helping professional service brands and consultants become the named answer in AI search results. Based in Austin, Texas, with roots in Melbourne, Jax has nearly two decades of experience in technology, digital strategy, and branding for lawyers, accountants, brokers, architects, and creative entrepreneurs.

Through Probably Genius, Jax and her team run comprehensive 200-point AI visibility audits and build custom AI agents that help clients appear in tools like ChatGPT, Gemini, and Perplexity, often driving 30–50% more qualified inquiries within 90 days.

Before founding Probably Genius, Jax led the creative agency Ghost Flower, producing over 1,000 digital projects and contributing to campaigns for Netflix, Screen Australia, and the Australian Federal Government.

Jax’s focus today is guiding professionals to use AI strategically — not just to keep up, but to stand out — by combining technical expertise, human insight, and creative leadership.

Let’s talk

FREE 30-Minute AI Search Audit & Visibility Plan

(Value: $1,000)

In 30 minutes, we’ll run your business through our 200-point AI Search Audit, show you how to own the top spots in AI search, Google, and LinkedIn, and answer every question you’ve got.

You’ll leave with a clear growth map, your biggest visibility gaps fixed, and pricing options to make a smart call. Say “yes — this is probably genius” or “no — but thanks for the free $1,000 audit.” Either way: you win.