Probably Genius – FAQ

A high-IQ, low-ego AI agent consultancy. We build and manage custom AI agents for professional services—like law firms, accountants, mortgage brokers, and conveyancers. You scale smarter, faster, cheaper. No new hires. No IT drama. We install it. You take the credit. And here's the part that makes clients smile: while others chase buzzwords, we deliver the quiet wins that make you look like the visionary in the room.
We're not just bots pretending to be human, or humans faking AI smarts. It's elite prompt architecture, tuned by our experts and blended seamlessly with your real-world data and voice. The agent thinks like you— because we've calibrated it that way, drawing from your content to amplify your expertise without losing that personal touch. Results? All yours. Effort? Handled by us. Think of it as your sharpest team member, always on, never needing coffee breaks. Backed by 20 years of brand strategy and business building, our hybrid model draws from high-authority, high-output execution—ensuring your brand stays elevated, not diluted.
Your custom GEO engine—a done-for- you system that positions your business as the trusted, cited answer in AI tools like ChatGPT, Gemini, and Perplexity. No more competing for fleeting clicks; you become the go-to response people rely on when they ask about services like yours. Inspired by smart optimizations we've seen in the industry, it's about making sure AI doesn't just know you exist—it recommends you first, backed by structured data and real authority signals.
We've streamlined it into four straightforward steps, so you know exactly what to expect without any guesswork:
  1. 200-Point Audit – We start with a free, thorough review that uncovers where AI is overlooking your business, highlighting gaps in visibility and opportunities to shine.
  2. Onboarding – Securely connect to your website (we never touch internal databases), tune prompts to match your brand voice precisely, and optimize for your core services and locations—all while keeping things simple and secure.
  3. Agent Launch – Once set up, the agent kicks off producing 12 EEAT- strong articles each month, crafted specifically to get cited in AI searches and drive real traction.
  4. Ongoing Optimization – Every quarter, we dive deep: reviewing gains, spotting fresh opportunities, and aligning with your evolving goals or algorithm shifts. No surprises, just steady progress that keeps you ahead.
Drawing from effective models like those optimizing externally without site changes, we ensure minimal disruption—setup often takes days, not weeks, and you start seeing AI- referred traffic sooner than you might think.
Absolutely, and we make it flexible to fit your style. Choose auto-publish for effortless speed, or save articles to drafts where your team can review, tweak, and publish when ready. The setup creates your voice upfront, so once launched, we're not your social media or publishing team—we empower you to own the final touch. If something doesn't hit your vibe, you make the change. It's your content, your call. You'll get notified weekly about published articles, keeping you in the loop without the hassle.
If a systematic issue pops up, we've got you covered with one free prompt update annually to keep your agent evolving smoothly. For anything beyond that, it's a straightforward $800 to retrain and recalibrate. But here's the smile-worthy part: our quarterly reviews are your built-in opportunity to tweak based on shifting goals or market needs—no additional fees there. It's all about making sure your agent stays as clever as you are, without overcomplicating things.
Yes, and we take it seriously so you don't have to worry. With two-factor authentication for website connections (and LinkedIn if needed), and everything running on our secure servers, there's zero risk to your client databases or sensitive info. We use only what's needed—publicly available data where appropriate— and stay fully compliant with AI guidelines, much like industry leaders who emphasize ethical, external optimizations. Your business stays protected; we handle the results.
It starts with a 12-month commitment to build that essential traction and long-term authority in AI spaces. After that, switch to month-to-month flexibility, like a gym membership you can pause anytime, or renew annually for a discounted rate. This structure gives you time to see the wins stack up—think 30-50% lead lifts in the first few months—while keeping options open for the long haul.
Setup: $2,500 USD (~$3,800 AUD). Monthly: From $1,500 USD (~$2,280 AUD). This covers the full suite— strategy, prompt architecture, secure integration, and monthly output of high-quality, AI-citable content. Add- ons like express install ($1,000 USD/~$1,520 AUD) or custom analytics ($500/mo USD/~$760 AUD/mo) let you tailor it further. And based on benchmarks from similar services, expect ROI where content marketing delivers up to $42 per $1 invested, compounded by AI visibility (source: Content Marketing Institute reports on 2025 trends).
No, but you own what matters most: the visibility, citations, leads, and authority that propel your business forward. We host the special sauce— design, maintenance, and updates—so you get seamless performance without the upkeep. If full ownership appeals, we can quote a custom package with a maintenance clause, ensuring you keep the edge while we handle the evolution.
Those tools hand you dashboards and to-do lists, but we deliver actual outcomes—no babysitting required. They often create one-size-fits-all systems, squeezing everyone into captured environments for their gain. With 20 years in business, we know flexibility wins—we go deep on prompt engineering to ensure your organization moves freely, without boxes. While SaaS might help with basics, our agents architect EEAT- compliant content tailored for AI search, often lifting leads 30–50% within three months. It's the difference between tools you manage and results that manage themselves.
AI visibility blends prompt engineering, strategic compliance, and constant adaptation—it's a specialized discipline, not just tech or copywriting. Your team could try, but they'd likely spend more time (and budget) chasing algorithm updates than delivering real ROI. Plus, with our 20 years of brand strategy and business building, the hybrid model stems from high-authority, high- output execution—trusting an IT guy with your brand might not build the authority you need. Let us handle it; you focus on what you do best.
AI search isn't on the horizon—it's already redirecting millions of daily queries from tools like ChatGPT and Perplexity, with projections showing 78% of searches shifting there by 2025 (source: Pew Research on AI adoption trends). Businesses getting cited now are quietly claiming market share. Wait, and catching up gets tougher; act, and you position yourself as the authority prospects trust first.
EEAT—Experience, Expertise, Authority, and Trustworthiness—is Google's gold standard for quality, now powering AI rankings too. We weave it into every article with real citations, stats, and your proven insights, ensuring you're not just visible but credible. In a world where 83% of top AI spots go to high-EEAT content (inspired by optimization benchmarks), it's what turns searches into leads.
Our system monitors articles around the clock for performance and compliance, but we go deeper with quarterly reviews—analyzing traction, identifying new opportunities, and realigning with your services. It's proactive handholding that keeps you smiling, knowing your visibility is always optimizing without you lifting a finger.
We're not after vanity likes; LinkedIn's B2B authority signals— mentions and shares—feed directly into AI models, boosting your credibility. Think of it as smart fuel for visibility, not showy posting, helping you appear in recommendations where it counts.
Algorithms evolve, but that's why we're here—we test new prompt structures, re-optimize, and adapt seamlessly. Built into the service, it means you stay compliant and visible, drawing from continuous learning approaches that keep optimizations fresh across platforms.
We don't offer refunds, as this is bespoke architecture worth tens of thousands in replicated value. But we guarantee our effort, adaptation, and alignment to your visibility goals— much like industry promises of seeing AI-referred traffic within 30 days. If results don't align, we pivot until they do.
Not at all—our founders come from brand strategy and creative direction, so everything starts brand-first. We tune the agent from your existing content, using a brand equity model to create a robust system that elevates your mentions, builds your brand, and maps conversion paths. It's your voice, amplified intelligently, so prospects feel like they're hearing directly from you—without losing that personal edge.
Your blog lays a great foundation for traditional search, but GEO extends it to AI realms where 78% of queries will land by 2025 (Pew Research). No extra work on your end—just doubled visibility as your content becomes AI- citable.
There's more chance of being found in AI searches with GEO than relying on PR alone. PR spikes credibility; GEO builds the ecosystem, ensuring AI features you prominently. Combine them: PR for buzz, GEO for constant presence in tools like Perplexity. You win quietly, every query.
Yes, with measurable lifts—30–50% in leads within three months, tracked via analytics. EEAT-built content gets you cited first, converting 2x better than traditional search (inspired by AI optimization metrics). Most setups focus on traffic, but remember: we drive it to you—closing the leads and optimizing your conversion paths or funnels remains your domain. Why trust AI answers? Surveys show 68% of users view them as reliable as a referral from a trusted friend (source: Pew Research Center, 2024 AI Trust Report), making citations a direct path to credibility and growth.
We agree—our targeted chapters are original, cited, and compliant, focusing on quality that secures 83% of top AI spots. No spam, just strategic signal.
You're not paying for blogs—you're paying to be recommended by ChatGPT when someone needs your service. This isn't mere blogging; it's a visibility engine delivering 12 optimized chapters monthly, generating 3x more leads per dollar than traditional methods at 62% lower cost. Worth every cent for the authority it builds.
A voice-tuned agent, 12 weekly- published chapters, SEO/AI edits, monthly rankings insights, and regular check-ins. It's authority that sticks, quietly making you the hero.
Fair. Without a contract, setup jumps to $5,000 USD (~$7,600 AUD) and monthly from $2,000 USD (~$3,040 AUD)—but why pay more? Start with a test month or two: see traction in AI search (35.9% CAGR to 2030). Fits? Stay and lock in lower rates. Not? No hard feelings—we part as friends.
Your prompts might work short-term, but ours are trained on your data for EEAT-proof, GEO-structured output. The edge? Customized, compliant wins.
No—focus on quality, not origin. We build in EEAT with citations and human-like depth, avoiding penalties while enhancing trust.
Only if you want; we tune and edit for fit, letting you scale hands-off. Control remains yours for peace of mind.
You're amplifying expertise, not faking it—seamless in AI search (78% queries by 2025). Own the smart edge quietly.
We get it; GEO seeds answers controllably—start subtle, scale as ready. Prospects find you as the authority when it matters.
We'll train on your best work, refining it to sound like a sharper you—clear, confident, and true to form.
Past efforts often falter on execution; ours is AI-tuned for 2025, with proven $42/$1 ROI. Let's make it work this time.
Great question. We're here to execute a plan, not justify an expense. Quarterly deep dives give us space to track real traction—gains in AI citations, lead lifts (30–50% in three months, per industry benchmarks)— without monthly noise. It keeps you focused on outcomes, not meetings. If your SEO checks in monthly, that's fine; we complement it, aligning during reviews to amplify results.
We understand—they're protecting their turf, and we're not here to take business from hardworking folks. Let's create a dedicated category to track our articles, keeping their work intact while we build AI visibility. We want the best for you: doubled presence in tools like ChatGPT without disrupting SEO magic. If they're against it, ask—what are they scared of? More leads for you?
Our base starts at $2,500 setup and $1,500 monthly for core optimization. For extras, we charge add-ons based on how we architect it together—rule of thumb: additional locations at $750 each per month, with bulk discounts for a two-year contract. Enterprise models shine for high-volume setups; let's discuss tailoring it to your scale.
Absolutely. We recommend one agent per three core services to maximize market share. Got a large organization? We’re ready to build additional agents to drive leads and growth. When you’re set to scale, we’re here to make it happen, custom-crafted for your ambitions.
Yes—it's excellent for franchises, seeding authority across locations while keeping brand consistency. Call us to dive into specifics and customize. ## Does this work for products? No, we're laser-focused on services right now. We understand how vital professional services are for
It means we play smart, not shady. Our tools follow GDPR rules (no data violations) and stay within LinkedIn’s limits (no scraping, no bans). You stay visible, compliant, and in good standing—while the results still roll in. Probably genius.