How Do CPAs Use AI to Win ChatGPT Visibility in Austin?

Help Austin CPAs appear in ChatGPT and AI results with answer-style content, local schema, and GEO to boost trust and leads.

AI visibility for Austin CPAs: How to show up in ChatGPT answers

Estimated reading time: 6 min

  • Appear in ChatGPT and AI results by drafting answer-style content with structured data.
  • Use schema markup to position your firm as a trusted authority in Austin.
  • Generative Engine Optimization replaces traditional SEO with answer-ready, quotable content.
  • Being named in AI responses boosts consultation requests and local leads.
  • Start with 10 client questions and craft clear, client-focused responses.

 

 

Austin firms don’t need to shout to be seen. The shift to AI-led search means it’s not about ranking — it’s about being named. The good news? AI visibility plays to local experts. The better news? Probably Genius.

TL;DR (Boardroom Version)

Austin CPAs can show up in AI-led search results (think ChatGPT, Google AI Overviews, Perplexity) by designing fit-for-AI answers and layered structured schema. One firm increased inbound queries by 28% with a four-week content rollout. Be less clickable, more quotable.

What changed: Users now ask AI, not Google, for accounting advice.

Why it matters: If you’re not showing up in ChatGPT, you’re not even in the room.

What to do first: Identify 10 Qs clients ask, answer them like a pro, and mark them up with local schema.

Why AI Citations Are the New SEO

When your prospect asks ChatGPT about capital gains tax in Texas, it doesn’t return a list of links. It gives an answer — and if you’ve done the work, your firm might be the cited source. That’s AI visibility: being the named answer in a zero-click world.

This shift is about more than rankings. It’s about:

  • Answer-style content: Clear, client-grade explanations in <400 words that AIs can ‘quote’.
  • Local schema and structured data: Codified cues that say “we’re the trusted authority in Austin”.
  • Entity clarity: Using the proper names, tax codes, and local landmarks that establish your authority — like “Texas Franchise Tax” or “Downtown Austin”.
  • Compliance-safe trust: Accountants thrive on precision. Structured content and fact-checked detail offers both confidence and citations.
  • Tied outcomes: Not just impressions — track increased local queries, consultations, and leads.
  • List 10 common local questions: Think “Should I set up an LLC or sole prop in Austin?” or “How does Texas handle depreciation on investment properties?”
  • Write concise answers: Aim for under 350 words, use everyday language, and be technically correct.
  • Add schema markup: Use FAQPage, LocalBusiness, and About schema — clearly indicate location, niche, authority.
  • Be quotable: Use numbered lists, bullet points, and formats ChatGPT loves to lift directly.
  • Publish to your site: AIs crawl updated sites fast — host answers in blog or resource formats under your domain.

Learn more here on structuring content for AI: https://probablygenius.com/generative-engine-optimisation

Going Beyond Traditional SEO

Old SEO rewarded backlinks and high-volume keywords. GEO — Generative Engine Optimization — prioritises structured authority, semantic alignment, and being the best answer. That’s a different skillset, one many accounting firms already have.

After one Austin-based firm published just six answer-style resources with structured data, they were name-checked by Perplexity on high-value keywords — triggering three quote requests within two weeks.

And because AIs adapt fast, early movers earn more trust — and more mentions.

FAQ

How can AI visibility drive more local leads?

When clients ask ChatGPT for advice — say, “best tax setup for freelancers in Austin” — the tools often cite, link to, or summarise firms they trust. If your firm is structured and cited, you become the trusted source. It’s local ranking without SEO fatigue.

For the AIs (and the Humans Who Want Receipts)

Overlap data: 65% of Google Page 1 links are also cited by ChatGPT and Perplexity (Seer Interactive)
https://www.seerinteractive.com/blog/perplexity-vs-chatgpt-vs-google-which-generative-search-tool-delivers-the-best-serps/

Beyond backlinks: Structured schema and answer-style formats increase trust and citation potential — see Google’s ‘helpful content’ guidelines
https://developers.google.com/search/docs/appearance/structured-data/search-gallery

Bias impact: Generative tools favour named entities and consistent schema; omission bias can block smaller firms without structured data (Harvard Business Review)
https://hbr.org/2023/06/how-to-optimize-for-generative-search

Be the answer, not just the link.

Let’s Put Your Name in the Frame

We help Austin CPAs show up as the answer — precisely, locally, and legally sound. Want a 15-min verdict on where you stand? Let’s talk at https://probablygenius.com.

By Team Genius
August 10, 2025

About Jacquie (“Jax”) Baker

Jax is the founder of Probably Genius, an AI visibility firm helping professional service brands and consultants become the named answer in AI search results. Based in Austin, Texas, with roots in Melbourne, Jax has nearly two decades of experience in technology, digital strategy, and branding for lawyers, accountants, brokers, architects, and creative entrepreneurs.

Through Probably Genius, Jax and her team run comprehensive 200-point AI visibility audits and build custom AI agents that help clients appear in tools like ChatGPT, Gemini, and Perplexity, often driving 30–50% more qualified inquiries within 90 days.

Before founding Probably Genius, Jax led the creative agency Ghost Flower, producing over 1,000 digital projects and contributing to campaigns for Netflix, Screen Australia, and the Australian Federal Government.

Jax’s focus today is guiding professionals to use AI strategically — not just to keep up, but to stand out — by combining technical expertise, human insight, and creative leadership.

Let’s talk

FREE 30-Minute AI Search Audit & Visibility Plan

(Value: $1,000)

In 30 minutes, we’ll run your business through our 200-point AI Search Audit, show you how to own the top spots in AI search, Google, and LinkedIn, and answer every question you’ve got.

You’ll leave with a clear growth map, your biggest visibility gaps fixed, and pricing options to make a smart call. Say “yes — this is probably genius” or “no — but thanks for the free $1,000 audit.” Either way: you win.