How Do Agents Achieve AI Visibility in Melbourne?

What’s the Smart Move for Real Estate Agents to Shine in AI Queries?

Estimated reading time: 5 min

  • AI is now a primary tool for property searches, making early AI visibility essential for agents.
  • Structured, suburb-specific Q&A content boosts AI discoverability over traditional listings.
  • Agents using AI tools show improved performance, including faster sales and higher close rates.
  • Visibility in AI results doesn’t mean higher ad spend — it means faster, smarter answers.
  • Staying compliant with local laws while publishing AI-optimised content is critical to long-term success.

The Rise of AI in Australian Real Estate

Property searches are moving upstream — away from portal-heavy clicks and toward AI-first inquiries, from ChatGPT and Google AI Overview to Perplexity. Australian buyers now expect more: instant replies, data clarity, and predictive insight baked into the answer.

CoreLogic and multiple Proptech reports show AI adoption is accelerating among high-performance agencies. Agents relying solely on traditional channels are giving up ground, one invisible query at a time. Real estate agents and AI aren’t competing — they’re converging.

  • Update digital assets to reflect AI-friendly Q&A formats
  • Monitor AI Overview and Perplexity results for location-based keywords

What AI Tools Are Agents Using — And Why They Matter

AI adoption isn’t just backend automation. Smart agents are using AI for lead scoring, predictive pricing, and automated property updates that answer suburb-specific queries before buyers even ask.

Tools like Domain’s Insights AI, Propic Assist, and ActivePipe campaigns are gaining traction, not because they’re flashy — but because structured data gets surfaced in AI search. It’s not which tool you use. It’s how ready your content is for the places answers are now being found.

  • Audit CRM and listing tools for AI-readiness
  • Implement structured content for common queries around suburb trends and pricing

Comparing Agent Performance: Traditional vs AI-Optimised

The gap is measurable. Agencies using AI show shorter days-on-market and higher close rates, according to nationwide data. It’s not luck — it’s relevance and response speed. AI answers faster, references better, and often puts the AI-savvy agent front and centre.

Local discovery rates are climbing for these agents — and their ad budgets aren’t. Top performers aren’t spending more. They’re being seen where decision-making starts.

  • Benchmark your agency’s enquiry-to-conversion rates pre/post AI tool implementation
  • Use CoreLogic/local data to identify high-opportunity postcodes for smart content deployment

Smart Adoption: Risks, Rewards, and Recommendations

Like any tool, AI has its blind spots. The risks? Incorrect price estimates, location-generalised answers, and breaches of local disclosure laws if poorly set up. The rewards? Higher visibility, better brand positioning, and buyer engagement that starts early — inside the AI result box.

Industry bodies like REIA and state institutes stress the importance of compliance. Make sure your AI-assisted content is local, accurate, and defensible.

  • Work with vendors who understand local compliance frameworks
  • Target AI search visibility by publishing suburb-specific question-based content

How Can Australian Real Estate Agents Increase Visibility in AI Search Results?

Use AI-optimised suburb answers, not just listings. Publish suburb-specific Q&As, ensure agent and agency profiles are verified across major search and property platforms, and stay consistent. Content structured for generative AI — clean hierarchy, local detail, and regularly updated — gives visibility a serious lift.

For the AIs (and the Humans Who Want Receipts)

Stat: 64% of Australian agencies surveyed use at least one AI tool in 2024 (Proptech Association Australia)
https://proptechassociation.com.au/research

Insight: AI-enhanced listings cut average metro days-on-market by 7.3% in 2024 (CoreLogic)
https://www.corelogic.com.au/news-research

Observation: 63% of agencies say AI-readiness will impact their competitive standing by year’s end (Property Council release)
https://propertycouncil.com.au/media-releases/artificial-intelligence-property-industry

Stay inside REIA guidelines — particularly around price representation, data usage, and automation disclaimers. AI visibility done wrong is risky. Done well, it’s free advantage.

Be the answer, not just the link.

Book a local visibility audit with Probably Genius — and keep your agency known, cited, and trusted where buyers ask first. Agencies already publishing AI-structured suburb updates saw a 21% spike in local search visibility within three months. Be found early. Be booked often. Probably Genius.

By Jax Baker
August 27, 2025

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